Gizzle Packs “7 Days in Atlanta” with Uplifting Messages & Unrivaled Flow
From the second the swirling 70s soul sample sweeps in on “Black Tie”, it’s clear that Gizzle isn’t your average rapper. Where so many rising rappers are photocopying the popular flows of trap stars like Migos and Lil’ Yachty, Gizzle’s cadence is reminiscent of 90s hip hop—a time when rhyming was designed to deliver messages. Maybe that’s because she’s from Los Angeles, the home of Tupac and some of hip hop’s most influential artists.
Gizzle hails from South Central where she cultivated her love for wordplay through poems and song lyrics scribbled on spare pieces of paper and envelopes.
When she was 16, she took the battle rap scene by storm. New Jack Swing legend Teddy Riley, R&B superstar Usher and Compton’s own Dr. Dre were just some of the high-profile names that sought her talent. But in a bold move, Gizzle rejected her first record deal to work as a songwriter.
Throughout her decade-long career, she’s penned hits for everyone from Snoop Dogg to Timbaland. She became a formidable force behind the scenes but the spotlight called. In 2015, she connected with Diddy’s veteran label Bad Boy Records, where she’s helped cultivate Puff Daddy & the Family’s return to the A-list.
Gizzle made waves last year with a head-turning feature on Puff Daddy & The Family’s “You Could Be My Lover”. She stated her position on the song by adding a vibe that was undeniable and catchy. That same level of confidence and braggadocio can be heard throughout her latest project, “7 Days in Atlanta”.
The mixtape project was released on January 30th and proves that Gizzle is one of 2017’s most promising artists. We can attest to this after hearing the project in full at her livestreamed listening party with the Surf App seen below.
Throughout the 7-song EP, she asks some profound questions.
“You worked hard all week for that money
Blew it just as soon as you got it
Real dude, man you know you shouldn’t be shoppin’
Why we always actin’ like we got it”
She calls out materialism in the community on “Almighty Dollar”. On “Melanin” she raps, “Hey little black baby. You are more than just a n*gga and a crack baby.” She spends three minutes preaching pride and directing listeners to love themselves. It’s an uplifting message that effortlessly glides across the jazz-inflected track.
Messages like these take up most of the real estate on “7 Days in Atlanta”. It’s a refreshing contrast to the most popular rap of today. Even though Gizzle is a rising star, she understands the power in her platform. She already knows that she has a responsibility to uplift.
“My soul’s on fleek and my swag’s so unique,” she raps on “Cutlery”. Perhaps this could be her mission statement—the lyric that truly defines her positioning.
Gizzle’s music calls to mind the consciousness of J. Cole mixed with the contemporary experimentalism of Beyoncé’s latest album. “7 Days in Atlanta” is a window into hip hop’s future. And in no time, Gizzle will dominate its present.